Amazon Advertising Registration Instructions

1. 1. Get your unique code
      On your Merch dashboard, locate & copy your unique code (MERCH-XXXXX).
      
   2. Open Amazon Advertising 
      Navigate to the Sponsored Ads homepage on Amazon Advertising (https://advertising.amazon.com/products/sponsored-ads/?ref_=a20m_us_hnav_sp) & click the “Get Started” button.
      
   3. Request invitation
      Select “I am a vendor agent” & click the “Next” button.
      
   4. Sign in to Amazon
      Sign in with your Amazon account information to begin the application request process.
      
   5. Complete the Request Form
      Enter your account details exactly as they appear in your Merch portal under “My Account”.
      Please note that Company and Brand details should be the same and match the exact Business name listed in “My Account” (If you don’t have an established Brand name, use your full name). Paste the unique code with the “MERCH-” suffix. This code is required for account approval, and submissions without this code have a higher chance of being rejected.
      

Sponsored Ads Registration form example:

Once you accept the terms and conditions, click the “Request Access” button to submit your request. You will then see a confirmation that your request has been received.

1. 1. Verify Email Address
      As soon as the request has been submitted, you will receive 2 emails to the same the email address you just provided, which you will need to open and click the link to verify the registered email.
      *Note: You will not be able to successfully create an account until you verify your email & Brand through BOTH emails in steps 6 & 7.
      

Example confirmation for first email verification:

1. Verify your Brand
   Open the second email and click the embedded link to proceed with the verification process.
   After clicking this link, you’ll be redirected back to the portal to review and agree to the final Terms & Conditions.
   

   

2. Await final confirmation email
   Once the Amazon Advertising team has reviewed and verified the information, you will receive a final confirmation email that you can start start launching sponsored ads.
   
3. Read the Merch specific Sponsored Ads training
   We have developed a Merch-specific Sponsored Ads training guide to help you get started launching your first ads & driving traffic to your Merch by Amazon products. This offers guidance on how to base your cost per click (CPC) bids, set your budgets, optimize your ads and more- all specifically for Merch products. Amazon Advertising also provides a wealth of information on using Sponsored Ads in general which we encourage you to utilize.
   • • Merch-Specific Training & Best Practices
     • Amazon Advertising Resources
     • Amazon Advertising YouTube Channel
4. Launch a Sponsored Product ad with Automatic Targeting
   Please Note: Merch migrated our unique, 10 character product identification numbers, also known as ASINs, to a new format earlier this year. This impacted the ability to advertise any and all Merch ASINs in the Amazon Advertising dashboard. Merch products that launched before the migration can be advertised with any variation (size, color, fit type), and Merch products launched post-migration can only be advertised with the default style and color.Apparel:
   Please follow this guidance if you see either error messages in the Amazon Advertising dashboard when adding ASINs to your campaigns:
   
   1. Open the product detail page and select a specific fit type, color, and size.
      
   2. Once selected, the URL will update and you’ll see two ASINs in the URL. Copy the first ASIN in the URL.
      
   3. Return to your campaign in the Amazon advertising portal and paste this ASIN into the product selection box.
      Click the “Add” button to continue setting up your campaign.
      

   PopSockets:
   Please follow this guidance if you see an error message like below in the campaign dashboard when adding PopSocket ASINs to your ads:
   

   1. Open the product detail page and scroll down to find the Product Information section then copy the ASIN number.
      
   2. Return to your campaign in the Amazon Advertising portal and paste this ASIN into the product selection box. Click the “Add” button to continue setting up your campaign.
      From Website:  https://merch.amazon.com/resource/44PDVU75CHA2M4M