We are excited to announce that Amazon Advertising (formerly Amazon Marketing Services (AMS)) is launching for select Merch by Amazon accounts! We are gradually rolling this out to the broader Merch community, but if you see a unique code on the bottom “Advertise your Merch” module of your Merch dashboard, your account is eligible to register for an Amazon Advertising account, and you can begin driving traffic to your Merch products through Stores, Sponsored Products, and Sponsored Brands (formerly Headline Search Ads).
Below is a step-by-step instruction guide to request an Amazon Advertising account with your unique code on your Merch dashboard. Please note that this code (with the “MERCH-“ prefix) is required for account approval. Requests without this MERCH-XXXXX code have a higher chance of being rejected, and may delay the availability of Sponsored Products as an advertising option in your account.
If you have an account with Seller Central or KDP, please see our Seller Central/KDP Registration Instructions as there are a few additional steps that you’ll need to follow in order to successfully register. Please see our Advertising FAQs for answers to most questions about requesting an account.
Sponsored Ads Registration form example:
Once you accept the terms and conditions, click the “Request Access” button to submit your request. You will then see a confirmation that your request has been received.
Example confirmation for first email verification:
Please follow this guidance if you see an error message like below in the campaign dashboard when adding PopSocket ASINs to your ads: